Where Have Your Customers Gone To?
In the age of the stealth pandemic that is repeatedly re-surging from country to country, its harder than ever to get new customers face-to-face. Because, lets face it; potential customers just aren't physically and freely walking into offices, shops and arcades the way they used to.
City arcades and office space owners are losing millions month-on-month because vendors and tenants have moved their businesses to residential areas to slash costs and survive in this new unpredictable economy...
Potential customers are not as mobile as they used to be because of the pandemic and change of business dynamics. Our research revealed that most people are actually avoiding touching business cards, fliers and brochures without sanitizing their hands first...
To make it worse, organizing marketing events such as public product launches, promotions and trade exhibitions for businesses is very restricted and limited due to stringent SOPs and social distancing regulations. Try to organize one and you may get slapped with hefty fines and costly arrests that you'll undoubtedly regret...
The good news is that, your potential customers are aware about these challenges, So instead, they are looking online for innovative businesses that have adopted to the current situation; allowing them to not only purchase online, but also deliver their products and services remotely or directly.
Recent research indicates that more consumer spending is shifting online; turning the internet into the ultimate battle front for small, medium and big businesses globally.
This sudden market shift was accelerated when most countries implemented total and partial lock-down measures to curtail the spread of the pandemic; so businesses were forced to either adopt to mobile internet based technologies that enable them to sell online and have employees work remotely...
or downsize, close shop and go home.
As a result of more people accessing the internet from then, to-date; the online space is flourishing with thousands of new potential customers for businesses of all types, even after lifting the total lock-down...
Sadly, only a few smart businesses are quietly taking advantage of this HUGE OPPORTUNITY to make millions in profits!
If you are MISSING OUT...
And you REALLY want to know how you too can easily tap into this new market and capture these new customers before your competitors do...
Then you need to listen carefully...
Because by simply setting up an effective website and a digital marketing strategy that drives targeted traffic from ad platforms back to your business website, you can win a lot more customers on a daily, weekly or monthly basis…
Businesses that already have effective websites and are actively running targeted digital ad campaigns online are experiencing a tremendous increase in the number of new customer acquisitions with a higher retention rate compared to businesses without websites.
This goes ahead to prove that having an effective online presence for your business and running targeted ad campaigns is by far the smartest, most efficient and cost effective way to spend your advertising and marketing budget.
Nearly everyone knows that businesses advertising on other forms of media such as the yellow-paged business directory books, newspapers and billboards could be wasting millions of shillings every year; because...
Quite frankly, these advertising media are quickly becoming OBSOLETE!...
Replaced by modern internet based advertising media such as blogging sites, instant messaging mobile apps and social media platforms...
Take business directory books for instance; Twenty five years ago, they were originally a resource relevant to procurement officers and business owners seeking service providers. That was before the internet became a common access medium, now; it's mostly desperate sales agents that carry them around so they can bombard every listed business with cold calls and spam emails as they try to sell their products and services.
So, unless your goal is to have as many desperate sales people as possible contacting you with sales pitches, you are definitely targeting the wrong market audience and throwing your ad money away...
What about Bill Boards?
We have all seen billboards before, right?
Those ridiculous-size displays you’ll find on the side of a busy highway, that usually have some sort of summarized catchphrase on them.
Now… the idea behind using billboards makes brilliant sense. They are placed in high-traffic areas with the assumption that you are exposing your business to a lot of people and activating your brand, right!
But the BIGGEST problems with billboards is they are expensive and highly untargeted to your actual prospects or market segment… So it only makes sense to conclude that if your marketing message is not reaching your target market, you are simply throwing away your entire ad budget to the rubbish bin...
I mean, look at it this way. If you are on the highway… driving to work or wherever else…
You probably aren’t paying attention to billboards because you have to focus on driving, right!
Well, 99.99% of other people driving by aren’t either.
Because of the large number of irrelevant billboard ads along the way, majority of people stuck in traffic jam have developed "Billboard Blindness" and simply ignore them regardless of the message or the brand.
Statistics show that most drivers and passengers in traffic jam spend the vast amount of their time interacting with their smart phones, and occupants in the vehicle as they religiously following the trail of cars in line; pedestrians on the other hand are always paying attention to how they cross the roads and when they'll get to their destination; besides that, a large number of pedestrians are either BROKE folks or under age kids with no decision power - That's not exactly your major target market, is it?...
So we can safely say, there's hardly anyone paying close attention to messages on bill boards these days.
And that’s the BIGGEST problem with serving ads to random UNTARGETED audiences.
Have you ever wondered how bill board performance for your ads are measured against your return on investment? If you have the right answer - please, enlighten the rest of the world!
Ok, so how about newspapers... Are they still good for your ads?
The last time I checked for stats, more and more people were using their smart phones and computers to access news on the internet. The pandemic only made it worse as businesses adopted a "work-from-home" structure and the public avoided material contact to stay safe - The result was a downsize at the newspaper publishing houses, which continues to happen todate!
Another fact is that the generation of newspaper buyers is quickly declining; In a country with the youngest population in the world - a bigger number of youth prefer to use smart phones to access information and search for jobs online - Not Newspapers that they have to purchase.
So if there's a low purchase rate for newspapers, there are definitely fewer eyeballs viewing your ads; out of which, the majority may not your ideal prospects.
One simple rule that successful business owners know is that - "There's plenty of money to be made where the majority of people spend their time." - And right now, that's on internet connected Smart phones and computers!
The biggest number of elites that make effort to listen to radio usually do so during traffic jam in the morning and late evenings. And that's because they either want to pick up the latest news or relax to good music after work. Not listen to disruptive ads. Advertisers are coming to realize that radio stations offer very little in terms of ROI on ads, with no means to measure effectiveness - No wonder, more stations are downsizing and closing shop.
The same goes for TV stations - There are countless Free-To-Air channels today all competing for the attention of the the same limited number of viewers. Unfortunately, a good number of the elite population that has the money is subscribed to pay tv and Free-to-Air viewers have learnt to follow schedule only on programs they really like; to the extent that they will easily change channel when your ads kick in. So if your tv ad is not targeted to a particular audience - You are losing out big time!
Listen, we are not trying to intentionally bash other media channels that are putting in a lot of effort to survive and support businesses...
We are ONLY pointing out the truth...
And the point here is - You simply can not spend your entire ad budget on obsolete branding and marketing media to win over potential customers that spend 70% of their time on internet connected mobile devices and, expect to be in profitable business tomorrow.
BUT... WHAT IF YOU KNEW EXACTLY HOW TO FIND YOUR POTENTIAL CUSTOMERS?
What if you had an automated sales and marketing machine working 24/7, 365 days a year to build your brand, bring you new customers and sales more regularly?
And what if there was an efficient and cost effective way to market your products and services to "ONLY" your potential customers - so you can save more time and money for personal or business use?
Wouldn't you want to take on the opportunity?
Well, with your very own FREE business website hosted on our world class cloud servers and effective ad campaigns... Now You Can!
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You may be aware of some of your competitors who already have websites and are running marketing campaigns worth millions of shillings on various digital ad platforms. These businesses are acquiring more new customers daily using their web presence alone.
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